Geniuses - Design

Steve Jobs, design

Steve Jobs

Design

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs

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genius steve jobs

We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.

Steve Jobs

genius steve jobs

People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things

Steve Jobs

genius steve jobs

Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations.

Steve Jobs

genius steve jobs

If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘no’ for too many days in a row, I know I need to change something.

Steve Jobs

genius steve jobs

Quality is more important than quantity. One home run is much better than two doubles.

Steve Jobs

genius steve jobs

Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again.

Steve Jobs

genius steve jobs

I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.

Steve Jobs

genius steve jobs

Being the richest man in the cemetery doesn’t matter to me… Going to bed at night saying we’ve done something wonderful… that’s what matters to me.

Steve Jobs

genius steve jobs

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.

Steve Jobs

genius steve jobs

You can’t connect the dots looking forward; you can only connect them looking backwards.

Steve Jobs

genius steve jobs

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked.

Steve Jobs

genius steve jobs

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

Steve Jobs

genius steve jobs

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.

Steve Jobs

Creativity

Creativity is just connecting things

Steve Jobs

Steve Jobs

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful… that’s what matters to me

Steve Jobs

Steve Jobs

Don’t let the noise of others’ opinions drown out your own inner voice.

Steve Jobs

Steve Jobs

Innovation distinguishes between a leader and a follower.

Steve Jobs

Steve Jobs

I want to put a ding in the universe.

Steve Jobs