Since so much will be written about Dick Clark’s tenure on American Bandstand and the Pyramid game shows elsewhere, we'll try to provide you with some Dick Clark stories you may not necessarily read in the various official obituaries. Feel free to share any Bandstand or New Year’s Rockin’ Eve or Pyramid memories as we bid a sad farewell to an old friend.
Dick Clark was frequently referred to as America’s Oldest Teenager not just because he spun the latest hits on American Bandstand, but also because of his Dorian Gray-ish unlined face. He dispelled those nasty cosmetic surgery rumors by not only launching a line of “male cosmetics” in 1985, but also by publishing his Easygoing Guide to Good Grooming the following year. Dick Clark Cosmetics offered moisturizers and gentle skin cleansers as well as bronzers and various shades of under eye cover-up.
Alas, Clark overestimated the average American male's comfort level when it came to smearing pancake on the face, and his cosmetics line went kaput rather quickly. However, in 1993 he tried a different tack – selling male skin care products (under the Geviderm label) via infomercials on late-night TV. Turns out many men didn’t really mind slathering on cold cream as long as they received the product anonymously through the mail.